Double Jump Company

Double Jump Company (May it Rest in Peace)

Posts tagged kelloggs

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Happy 50th, Froot Loops!

Guys, I love cereal so much that I would gladly marry a bowl. My favorite is probably Froot Loops, because nothing satisfies my taste buds more than multicolored rings of fruity deliciousness sponsored by a talking toucan. 

So imagine my unapologetic glee when I realized that 2013 is Toucan Sam’s 50th birthday. And that Kellogg was celebrating with some retrotastic boxes.


Oh, I just live for this sort of thing. Look at Toucan Sam, all decked out in his ‘60’s flair. 

There’s something fascinating about the evolution and mythology behind this cereal mascot. I can’t quite put my finger on it, but I quick glance at the Froot Loops Wikipedia page tells us quite a bit of random, pointless, yet fun trivia. Like the fact that the cereal consisted of strictly red, orange, and yellow Loops until the early ’90s, when green, purple, and blue were finally added.

A peek behind the box gives us a nostalgic timeline, detailing Sam’s various different incarnations throughout the years. It’s still your typical back-of-the-cereal-box puzzles, but the added “Toucan Sam Through the Ages” makes it something special.


I have a Froot Loops T-shirt (well, Christine has it now), but this box makes me want more Frooty Loopy memorabilia in my life. I mean, if you get down to it, this cereal is a sort of national treasure. 50 years is quite a long time, and here’s to 50 more.

Oh, and if you (for whatever insane reason that couldn’t possibly be justified) hate Froot Loops, they also have retro boxes for Frosted Flakes. 


But it’s not Tony’s birthday. You can pick this box up, if you want, but you can’t take Tony home and not The Birthday Bird.

Filed under nostalgia froot loops cereal kelloggs toucan sam frosted flakes tony the tiger

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DJC Tries to Think of a Peanut Butter Pun for Peanut Butter Pop Tarts

After May Madness, I was drained and concerned. Surely, I’ve covered everything I possibly could’ve for the next few months. What else was there for write about? So I decided to take a well-deserved rest…

And then I went grocery shopping.


It’ll be the absolute coldest day in Hell when I completely ignore peanut butter Pop Tarts. And for all of you who thought “Why not just title the article Pop Tarts Go Nutty?”, well now you see why.

Maybe I have some sort of spider-sense, but I think I knew that peanut butter Pop Tarts were coming for a while. Maybe I overheard some rumors on the internet grapevine. The excitement comes from the fact that I didn’t know they’d be making chocolate and peanut butter Pop Tarts! They practically make a deal with Reese’s, and that’s A-OK in my book.


To the untrained eye, these things are so deceiving. The peanut butter one just looks like any other unfrosted Pop Tart, while the Reese’s one looks almost exactly like a sugar-free chocolate fudge Pop Tart. But, like the Merchant from Aladdin taught me, “it is not what’s is on the outside, but what is inside that counts.”


Oh, these things don’t disappoint. I wouldn’t say they’re packed with peanut butter the same way S’mores Pop Tarts are packed with artificial marshmallow, but the flavor is there. You take one bite into either of these bad boys and your mouth is instantly filled with that peanut butter taste. I’d say that the Reese’s Pop Tart works a lot better in this area, because you also have the chocolate filling in any gaps the PB may have missed.


I wonder what sort of ad campaign Kellogg’s has going on for these? The packaging is beautiful, and each box is four bucks, even though each only comes with six Tarts as opposed to a regular box’s eight. I haven’t seen any commercials for these, but the end cap they were on at Meijer had enormous signs and even a commercial playing on a loop. 

After doing a bit more research online, I’ve learned that a lot of people have been craving peanut butter Pop Tarts, and have been demanding them since 1986! Kellogg’s has a lot of ground to cover, but I think the end cap ad campaign is a good way to start.

I have no clue if these are for a limited time only, or if these delicious peanut-buttery breakfast pastries are here to stay, but I highly encourage you to pick them up ASAP anyway.

"Crazy good", indeed.

Filed under pop tarts peanut butter peanut butter pop tarts kelloggs breakfast nostalgia

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Steve (also) Reviews “Spidey Food!”

Recently, the original nostalgia blogger Matt (from Dinosaur Dracula and X-Entertainment) wrote an article about “Spidey Food” (here), talking about some epic food tie-ins for The Amazing Spider-Man. His article is awesome and hilarious. My article is attempting to be a sequel/spiritual successor. Watch me fail!


Keebler makes cookies. Damn good cookies. Not as good as Oreos, but streets ahead of Chips Ahoy. That being said, the “Fudge Stripes” cookies were always the “Mom got the wrong kind” cookies. I dunno, they just weren’t any good back in the day. We wanted something we could sink our teeth into, something that wouldn’t dissolve after being emerged in milk for a mere five seconds. Granted, we did like the fact that we could stick our fingers in the holes and eat them like a delicious ring, but other than that, Fudge Stripes were never a terribly welcome addition to our snack cupboard.

And I just realized how dirty that last sentence sounded. Moving on…

That being said, I really didn’t want to pass these up. And, really, there’s absolutely nothing special about them. I mean, yeah, the cookie is red. Like Spider-Man’s costume. I get it. But the “fudge stripes” are still brown. If anything, they should’ve made the fudge stripes white, like webs. Or something.

Wasted potential, but they did taste a lot better than I remembered. Maybe they’re an acquired taste that gets better with age? Or maybe it’s the power of Spider-Man making these once-bland cookies delicious? Or maybe it’s because it’s so freaking hot here and the fudge is melting all over my fingers? I don’t know and I don’t care. I’m sorry, Fudge Stripe Cookies, for dismissing you once upon a time.

Kellogg fruit snacks. I buy these all the time, and Spider-Man is no stranger to this snack treatment. Not long ago, Kellogg was still selling Spidey fruit snacks based on the comics, with Doc Ock, Venom, nd Sandman shapes. And they were delicious and I would make them team up and fight Spider-Man and it was not at all childish or embarrassing.

Well, since Sony’s releasing Amazing in about a month, Kellogg jumped right on that bandwagon, abandoning the comic shapes to make room for more Amazing fruit snacks.

Now, when I first saw the box, I was excited to see Lizard shapes. Like, one that would be full-body and one that would be a giant, dismembered head. Fruit snacks do that kinda stuff. Plus, the Amazing Spider-Man cereal had Lizard marshmallows! So it only made sense for the fruit snacks to have similar shapes, right?

Wait…three Spider-Men? Two spiders?! NO LIZARDS?! WHY?!?

Honestly, this was a bizarre move. Lizard is this movie’s “big bad”, yet I haven’t seen much of him anywhere. I mean, yeah he’s in the cereal, but I haven’t seen him in action figure form or…anything else. Anywhere. At all. Back in 2001, you couldn’t look down a snack aisle without seeing Norman Osborne’s Power Ranger villain helmet. Why is Lizard getting so little attention?

Oh…right…because he looks like that.

Anyways, the fruit snacks were another disappointment. The shapes aren’t what they could’ve been, and I’m really starting to miss my Sandman shape…

But don’t worry, folks. Cheez-Its are here to make everything better!

Right away, I could tell that this box was going to be special. Look at Spidey’s pose! He’s climbing! Ever since they decided to include his web-shooters in the reboot, the watch-like mechanism has been front-and-center in terms of promotions. You can barely see them in this picture, and even though he still has those freaking yellow eyes, he actually looks like the Spider-Man of my youth.

(For the record, I’m not dissing the web-shooters. I think it’s awesome they’re in the reboot and I can’t wait to see them in action…just not in 3D. 3D sucks.)

But wait, there’s more!

Look at these! Little works of art, they are! The Lizard marshmallows looked like deformed Slimers. The fruit snacks looked like stickfigures dancing. But these Cheez-Its? You can tell that’s Spidey’s head. You can tell that’s his new insignia. They’re so…so beautiful.

(And for the record, the lighting only makes them look stale…they’re actually quite tasty. But they’re Cheez-Its, you should already know how delicious they are. Get your own box, internet.)

The back of the box is…a bit confusing. It’s like Sunshine forgot what movie they were promoting. “Who can we use for this really awful pun on the back of our box? Well, Spider-Man loves Mary Jane or something, so we’ll use her. Sounds good? Sounds good.”

Except, you know, Mary Jane isn’t in this movie. Gwen is. And I know that’s me nitpicking or whatever, but…come on, Cheez-It. You’re better than this.

Plus, the answer to the riddle? How did Peter Parker notice Mary Jane? He “spied” her. Like…”spied her.” Spider. It’s so delightfully terrible and borderline disturbing and…I can just imagine the president of Sunshine lying in his bed, yuk yuk-ing at that pun. I bet he stayed up for days thinking it up, and he’s probably really proud of himself.

Anyway, this is the only upside to having Spider-Man still owned by Sony. Disney has been loud and clear that they’re never going to have their franchises promoted by “junk food.” So if you want any sweet Avengers tie-ins, you better go to Subway or forget it. Spider-Man, meanwhile, is still adorning our beloved sweets, and I’m looking forward to two more movies-worths of Spidey Food.

Filed under spider-man the amazing spider-man peter parker gwen stacy curt conners the lizard fruit snacks kelloggs cheez-it keebler cookies marvel x-e dinosaur dracula no regrets just love